Customer Relationship and Marketing Meetings : 6 & 7 novembre 2019


 

WHO EXHIBITS?

 

 

 

 


CUSTOMER RELATIONSHIP

 

 Call centers and telemarketing

 

 CRM and social CRM solutions

 

 Customer touch point management

 

 Voice-based solutions 

 

 Customer relationship consulting 

 

 Training and human ressources

 

 Telecom and VOIP operators 

 

 Workstation ergonomis

 

 Cloud computing

 

 Mobiles services 

 

 Property search engine and regional implantation location 

 

 CHATBOTs 

 

 Artificial intelligence 

 

 

 

 

CUSTOMER INSIGHTS 

 

 Customer analytics 

 

 Customer insights

 

 Big data and customer intelligence 

 

 Customer insights: customer feedback, satisfaction measurement, loyalty analytics 

 

 Quality of service analysis 

 

 Online reputation analysis, social media monitoring 

 

 Intelligence 

 

 

 

             

  

DIGITAL MARKETING

 

 Email marketing

 

 Email deliverability 

 Mobile marketing, mobile applications

 

 Social marketing 

 

 Geomarketing, geolocation 

 

 Content marketing, brand content 

 

 Rich and video marketing 

 

 SEM/SEO

 

 RTB and ad exchanges 

 

 A/B testing 

 

 Affiliation 

 

 Online advertising, retargeting 

 

 Data management plateform (DMP)

 

 Multi-channel relationship marketing 

 

 Analytics / audience measurement 

 

 Performance marketing 

 

 Marketing automation 

 

 Digital to-store/in-store 

 

 Online merchandising 

 

 Digital media, beacons, 3D screens

 

 Databases 

 

 SMS/MMS routing platforms 

 

 Programmatic

 

 Multilingual digital solutions 

 

 Intellectual property / Digital rights

 

 Monetisation of the web audience 

 

 Collaborative platform 

 

 Augmented reality 

 

 Advertisings / Adnetworks

 

 Social influence marketing 

 

 Personnalisation

 

 Collaborative marketing platform for networks animation 

 

 Platform to automate the local marketing of the networks 

 

 

  

MARKETING RESEARCH

 Online/off-line qualitative and quantitative studies 

 

 Launch/positioning studies for products and services 

 

 Semiological studies 

 

 Branding studies (brand awareness image, positioning) 

 

 Shopper/distribution studies 

 

 Packaging studies 

 

 Innovation and strategic planning studies 

 

 Studies of consumer behaviour and attitudes 

 

 Advertising pre and post-testing 

 

 Studies to identify new customer target audiences 

 

 Marketing mix optimisation studies 

 

 Website testing (user-friendliness, navigational ease, content) 

 

 Community management (insight communities) 

 

 Creativity and innovation (generation of insights, etc.)

 

 Brand equity 



Partenaires
Participants