Programme

Axelle Lemaire was Secretary of State for Digital and Innovation. As an international and European expert in innovation, digital and data, she is an attentive observer of global technology trends and sensitive to the challenges of business transformation.

In her speech at the CRM & Marketing Meetings in Cannes, she will share with the top decision-makers invited to the event her vision of the main challenges facing organizations.

How to integrate and adopt the best practices of start-ups in order to grow? How to build growth on trust? How to find meaning in the actions of companies? Faced with the giants of technology, how to control its data to ensure customer attraction and retention?

Marketers and customer experience managers are at the heart of the transformation challenges. Thanks to their knowledge and proximity to the customer, they are the best able to grasp the trends to refine the strategy. Axelle Lemaire will shed a unique light on the challenges of their function to find a balance between human and digital, the vision of the business and the societal commitment of the brands.