A growth gas pedal for companies, AI offers almost infinite possibilities for revolutionizing the customer approach, and is becoming indispensable to corporate strategy. The potential of this technology raises legitimate questions about its development and applications: 

What are the ethical stakes of AI in digital marketing? How is AI revolutionizing this sector and helping decision-making? What tools for the future of digital marketing, and how can we use them wisely? Why make ethics, transparency and innovation your leitmotiv? And how can we reconcile performance and consumer protection? 
 
Expert answers to these questions, and ideas for building the IA of trust that is essential to consumer and corporate protection.

The new conversational agent using artificial intelligence is a runaway success. With its adoption by millions of people, debate is growing about the impact of this technology on our daily lives. For marketing and customer relations professionals alike, ChatGPT offers a host of benefits, but also challenges practices and raises questions.